Bob Lilly Professional Promotions is a proud player in the NFL's Emerging Business Initiative. Over the last year and a half, Bob Lilly Professional Promotions (BLPP) has become an Approved Supplier for the NFL's Emerging Business Initiative.  Granted a temporary license by the Super Bowl, BLPP became the first emerging business in Super Bowl history to win the bid for volunteer uniforms. BLPP provided the North Texas Super Bowl Host Committee with 10,000 volunteer uniform kits which included a Reebok jacket, cap, golf shirt, sling-bag and sport bottle. In addition to the volunteer uniforms Bob Lilly Professional Promotions helped several of the $1 million dollar Founding Sponsors of the North Texas Super Bowl Host Committee to activate their sponsorship through co-branded merchandise. Hillwood Development partnered with BLPP for co-branded golf shirts, writing pads, signage and more to promote their position as a leader in the North Texas business community. The Dallas Convention and Visitors Bureau called on Bob Lilly's team to deliver high impact building wraps to the high traffic areas of their down town Dallas headquarters. The graphics were co-branded with the DCVB and North Texas Super Bowl Host Committee logos. The graphics call-to-action placed participants in a sweepstakes to win Super Bowl XLV tickets. The program was a success and far exceeded the client's estimates. The City of Arlington, Texas wanted to capitalize on being Super Bowl XLV's Host City by creating a collection of gear commemorating their "Day in History". Items included apparel, writing pads and Super Bowl-like paper weight rings. BLPP created an e-commerce store front with all of the co-branded gear being offered to Arlington, TX residence. BLPP also helped the City of Arlington market the campaign by designing a direct mail piece to be included in the out bound water bills.