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In-Store Coupon Redemption Program


In-Store Coupon Redemption Program

The Client:

The mission of Purple Wine is to create wines that offer outstanding value, are high quality and consistent in style from vintage to vintage.

The Task:

To get the Purple Wine brands into the mainstream public in new geographic regions.

The Outcome:

BLPP put in place a simple but elegant redemption program going through 14 states in new territories. The program exceeded  expectations saving the client over six-figures compared with previous coupon executions and helped get the Avalon, Bex and Four Vines brands established in new markets.


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